All facts: Concept

Wechsler Frisuren


Hair and Beauty

A showcase of all the latest trends, ideas and highlights in the hairdressing sector.

In 2009, Hair and Beauty will be held at the beginning of the year parallel to Beautyworld
– International Trade Fair for the Perfumery, Drug Store and Cosmetics Trade – from 31 January to 3 February.


Exhibitor themes
Hair and Beauty 2009 will be based on four pillars: trade exhibition, shows, workshops/congress and the German hairdresser’s competition.

The theme worlds of the exhibition are as follows

  • the Forum of Excellence featuring branded goods suppliers to the hair cosmetics industry
  • Hair and Beauty Professional - a presentation of professional hairdressing supplies
  • the Hair and Beauty Direct shopping street, direct shopping for accessoires and nails can be found at Beautyworld
  • the media village presenting the international trade press

Additionally, Hair and Beauty will focus on the subjects of training & career. No other trade fair offers such a precisely targeted and wide-ranging event for famous hairdressing schools to reach new trainees and communicate their latest training content. On the workshop stage they give visitors an insight into their repertoire - live and up close!

Professional visitors and product groups
Hair and Beauty and Beautyworld complement each other perfectly especially in the fields of cosmetics, wellness & spa, nails, accessories and direct sales.

 Hair and Beauty: product groups
Exhibitors and visitors of both fairs will benefit from the synergies between the two sectors.


Visitor target groups Hair and Beauty
  • Hair salon proprietors
  • Hair dressers
  • Wholesalers and dealers of hairdressers’ requisites
  • Sales partners and distributors
  • Importers
  • Make-up artists
  • Hairdressing trainees
  • Master-hairdresser students
  • Vocational-school teachers


Visitor target groups Beautyworld

  • Perfumery
  • Toiletries / drugstores
  • Department stores and supermarkets
  • Wholesale / export
  • Importers / distributors
  • Online Shops
  • Beauty salons
  • Nail design studios
  • Professional schools
  • Hotels and day spas
  • Pharmacies
  • Consultancy service providers
 all about Beautyworld
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